Friday, February 19, 2010

This Week At WTVI

Ed Driggs Elected To National Board

WTVI Board Member Ed Driggs was elected to the national board for the Association for Public Television Stations (APTS).

APTS is a nonprofit membership organization established in 1980 to support the continued growth and development of a strong and financially sound noncommercial television service for the American public. APTS provides advocacy for public television interests at the national level, as well as consistent leadership and information in marshaling support for its members: the nation's public television stations. APTS' affiliated organization, APTS Action, Inc., provides legislative advocacy and seeks grassroots and congressional support.

Driggs, a retired stock analyst and banker, has served on the WTVI Board since 2006, serving as Chairman of the Board for two years during this time. In his new role with APTS Driggs will be responsible for representing the viewpoint of local stations to the national organization and vice versa.

"The Association for Public Television Stations is one of the nation's most prestigious national boards," said WTVI President & CEO Elsie Garner. "We are delighted that Ed was elected and we know he will do a good job."



Maya and Miguel Selected For National Ad Campaign

Maya


PBS' dynamic twin duo Maya and Miguel will encourage kids to "Take the Maya and Miguel Challenge" as a way to get more physically active and eat healthy during an upcoming PSA campaign. Maya and Miguel were selected by the Ad Council, on behalf of the US Department of Health and Human Services, to be a part of a national PSA campaign. The public service campaign was highlighted in last week's announcement about First Lady Michelle Obama's brand new Let's Move initiatiave, which is designed to address childhood obesity. The new PSAs will air on WTVI beginning in March.


Maya and Miguel airs daily at 3 p.m. on WTVI.






Writer’s Contest Targets Kids in Grades K-3

Contest designed to enhance children’s reading skills


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WTVI is hosting the PBS KIDS GO! Writers Contest, a national competition designed to promote the advancement of children's reading skills through hands-on, active learning.

The effort encourages children in grades K-3 in Charlotte and communities across the country, to celebrate the power of creating stories and illustrations by submitting their own original stories and illustrations. Applications and details are available by logging on to http://wtvi.org/readingcontest.cfm.

For more information, contact Beverly Dorn-Steele, WTVI's Director of Community Engagement at bds@wtvi.org.