Monday, November 9, 2009

WTVI congratulates Sesame Street on its 40th birthday

SESAME STREET, the world’s largest informal children’s educator, celebrates its 40th birthday on PBS KIDS on November 10, 2009, the exact day the series debuted on television four decades ago, with everything you love about SESAME STREET and more: new block format, new show open, new nature curriculum and our new First Lady Michelle Obama! While maintaining an emphasis on the importance of literacy and numeracy, the new season kicks-off “My World is Green & Growing,” a two-year science initiative designed to increase positive attitudes towards nature, deepen children’s knowledge about the natural world and encourage behavior that shows respect and care for the environment. First Lady Michelle Obama appears in the first episode of SESAME STREET’s 40th season and teaches “the street’s” residents about the many benefits of planting a garden and healthy eating as part of SESAME STREET’s ongoing “Healthy Habits for Life” initiative.
Sesame Street airs weekdays at 10 a.m. on WTVI Charlotte.

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