This Week At WTVI

Ed Driggs Elected To National Board

WTVI Board Member Ed Driggs was elected to the national board for the Association for Public Television Stations (APTS).

APTS is a nonprofit membership organization established in 1980 to support the continued growth and development of a strong and financially sound noncommercial television service for the American public. APTS provides advocacy for public television interests at the national level, as well as consistent leadership and information in marshaling support for its members: the nation's public television stations. APTS' affiliated organization, APTS Action, Inc., provides legislative advocacy and seeks grassroots and congressional support.

Driggs, a retired stock analyst and banker, has served on the WTVI Board since 2006, serving as Chairman of the Board for two years during this time. In his new role with APTS Driggs will be responsible for representing the viewpoint of local stations to the national organization and vice versa.

"The Association for Public Television Stations is one of the nation's most prestigious national boards," said WTVI President & CEO Elsie Garner. "We are delighted that Ed was elected and we know he will do a good job."

Maya and Miguel Selected For National Ad Campaign

Maya

PBS' dynamic twin duo Maya and Miguel will encourage kids to "Take the Maya and Miguel Challenge" as a way to get more physically active and eat healthy during an upcoming PSA campaign. Maya and Miguel were selected by the Ad Council, on behalf of the US Department of Health and Human Services, to be a part of a national PSA campaign. The public service campaign was highlighted in last week's announcement about First Lady Michelle Obama's brand new Let's Move initiatiave, which is designed to address childhood obesity. The new PSAs will air on WTVI beginning in March.

Maya and Miguel airs daily at 3 p.m. on WTVI.

Writer’s Contest Targets Kids in Grades K-3

Contest designed to enhance children’s reading skills

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WTVI is hosting the PBS KIDS GO! Writers Contest, a national competition designed to promote the advancement of children's reading skills through hands-on, active learning.

The effort encourages children in grades K-3 in Charlotte and communities across the country, to celebrate the power of creating stories and illustrations by submitting their own original stories and illustrations. Applications and details are available by logging on to http://wtvi.org/readingcontest.cfm.

For more information, contact Beverly Dorn-Steele, WTVI's Director of Community Engagement at bds@wtvi.org.

Dance to win $1000 and support public television

WTVI will host our first 10-hour dance marathon Saturday, March 6, 2010, in our studio. We will broadcast the dancers live from 10 a.m. to 8 p.m. You can participate! So, come, burn up the floor, and learn some new steps, too.

Some of Charlotte’s finest dance studios and schools are already signed up, but you don’t have to be with an organized dance group. All happy feet are welcome. Just get a partner and sign up. Then, start signing up your sponsors - relatives, friends, and businesses. A sponsor’s pledge is the amount pledged per hour for the total length of time you dance.

Registration is free. More information, rules, and registration.

It’s all to raise money for your community television station - WTVI. Plus, there’s a $1000 prize for the couple that brings in the most pledge money. Second and third place prizes will also be awarded. Enjoy free food and beverages throughout the Dance-a-thon.

WTVI and Bank of America provide financial education to women in need

The Federal Deposit Insurance Corporation (FDIC) initiated a national financial education campaign in 2001 by launching Money Smart, a comprehensive financial education curriculum designed to help individuals outside the financial mainstream build financial knowledge, develop financial confidence, and use banking services effectively. Far exceeded its original commitment to reach one million consumers, the FDIC is working diligently to form alliances with other major entities, including financial institutions, national non-profit organizations, community- and consumer-based groups, and federal, state and local agencies to promote financial education.

WTVI and Bank of America are two such organizations making classes possible in our region. The first ten-week class was at Charlotte's Salvation Army Center of Hope.

"WTVI is excited to play a part in helping people learn how to save money, buy homes, and meet other financial goals," says Beverly Dorn-Steele, WTVI's Director of Community Engagement.