WTVI and PBS KIDS offer resources to help kids bridge the summer learning gap

This summer, WTVI and PBS KIDS are making it easy to help kids bridge the summer learning gap by offering fun and educational content and tools to families for free on-air and via PBSPARENTS.org/read. Research shows that children who don’t maintain reading skills over the summer are likely to start the upcoming school year at a disadvantage. To combat this summer slump, WTVI will run ten weeks of PBS KIDS special on-air programming and PBS KIDS will offer a variety of online resources and partnership activities.

“PBS KIDS’ content can play an important role in helping kids fight the summer learning slump through engaging and educational resources that can go anywhere with kids,” said Lesli Rotenberg, Senior Vice President, Children’s Media, PBS. “We want to inspire families to explore and enjoy educational activities together this summer, all to help boost kids’ reading skills.”

On-air Summer Reading Theme Weeks
WTVI is supporting literacy with ten weeks of themed PBS KIDS programming. Each week WTVI will feature reading-related episodes from a different PBS KIDS series. Episodic images and episode descriptions are available on PBS PressRoom. The line-up includes:

• MARTHA SPEAKS – “Martha Summer Fun Week” – starting June 27
• THE ELECTRIC COMPANY – “What’s the Story? Week” – starting July 4
• WORDGIRL – “WordGirl’s Ludicrously Literate Library Week” – starting July 11
• WILD KRATTS – “Wet Kratts Week” – starting July 18
• THE CAT IN THE HAT KNOWS A LOT ABOUT THAT! – “Cool Cat Week” – starting July 25

Online and Mobile Resources for Families
PBS KIDS and PBS Parents have developed a myriad of online resources to keep kids learning all summer long. A re-launched PBSKIDS.org/read site includes interactive games that kids can play to build literacy skills, including PBS KIDS Island, an amusement park-themed game experience for preschoolers, and the Great Word Quest, an online scavenger hunt-style activity for kids ages 6 to 9. PBS Parents has an array of content available for parents, including downloadable printables featuring PBS KIDS characters, as well as tips and activity ideas for families to do together. Parents can also download free episodes of select PBS KIDS series via PBSParents.org – each week a new episode will be available, starting now and running through August. Families can also visit PBSKIDS.org/mobile and download a variety of PBS KIDS educational apps, including the new free PBS KIDS Video for iPad App, which features over 1,000 videos from PBS KIDS series.

Partnership Activities
The iVillage PBS KIDS Summer Reading Community Challenge runs from June 6 to July 15 and features free literacy-building resources for parents and children designed by the experts at PBS Parents and PBS KIDS. As Challenge Coach, Angela Santomero, Creator, Executive Producer and Head Writer of SUPER WHY! and host of The Parent Show on PBS Parents, will provide daily reading activity assignments, answer parent questions and offer advice throughout the online event. Guest coaches such as cast members, characters, authors and series creators from PBS KIDS will also provide activities and ideas each week. iVillage, an online community for women, and PBS KIDS will also host reading parties with parent bloggers and within the iVillage community, reaching over 1,500 kids across the country.