[CHARLOTTE, NC] – November 3, 2011- Starting this week, WTVI will begin to unveil a new logo and tagline, developed by local marketing partner RED F. The rebrand has been in process over the past three months, in an effort to update the face of WTVI and generate greater community awareness and support.
WTVI asked RED F to assist in developing this fresher look in order to attract a younger audience and communicate its vision of taking the viewer beyond television.
“It had been years since we had a logo change. We wanted to signal something brighter and less static,” said Elsie Garner, President and CEO of WTVI. “This logo has a strong visual impact and evokes a mood of energy and celebration.” The new tagline, “Get closer to home”, is intended to evoke feelings of security and coziness, whether that means getting together with your children to watch Sesame Street or with friends to watch NOVA.
“Public television is where the ‘good stuff’ is shown and a lot of people watch at home,” said Garner. “Also, to me, it signals a certain Charlotte philosophy of valuing and celebrating our homes and our local institutions, such as WTVI. After all, WTVI is the only locally-licensed, locally-programmed, and locally-owned public television station!”
"We were very pleased to be able to work with WTVI, one of our community’s great resources, with this rebrand,” said Sara Garces, CEO of RED F. “We believe very much in giving back to the community in which we live and work.”
Viewers will begin to see the new logo and tagline on on-air programming and the new WTVI website, http://www.wtvi.org/, this week. The logo will be officially unveiled on November 9 during the premiere of the WWI Camp Greene documentary at the Mint Museum.
“Everyone here is very excited to unveil our new look,” said Garner. “We know this will make a huge difference for us in making an impact on the community and generating awareness and support of our programming.”
About WTVI
WTVI is an essential community resource that connects people in the heart of the Carolinas. A public television station, WTVI offers a diverse mix of quality programs and services designed to inform, educate and entertain. From award-winning children’s programming to groundbreaking documentaries and original music performance, WTVI offers quality content viewers can trust. WTVI reaches more than 380,000 households in its 13-county area in both North and South Carolina: Mecklenburg, Gaston, Lincoln, Rowan, Iredell, Stanly, Union, Anson, Catawba, Cabarrus, Cleveland in NC and York and Lancaster in SC. For more information, visit http://www.wtvi.org/.
About RED F
RED F is a full-service advertising agency and marketing technology company committed to solving the toughest marketing challenges for the world’s best companies. RED F offers expertise in the areas of multicultural, mobile and real-time marketing to fuel an even great consumer connection and improved ROI. RED F has been named on the Inc. 500/5000 list of the fastest growing companies five times, and was named one of The Principal® 10 Best Companies in 2011. Founded in 1999, the agency is MWBE certified, is based in Charlotte, NC. For more information, visit http://www.redf.com/.
Contact:
Elsie Garner
egarner@wtvi.org
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